Social media marketing has quickly become an effective way for real estate agents to promote their services and expertise. By thoughtfully planning and posting information on sites like Facebook and Instagram, Realtors can engage with past and current clients and gain new ones.
The following 17 Facebook post ideas can help real estate agents engage with readers and viewers while increasing their business:
1. Utilize photos and videos
Posts that contain photos or videos get more attention and are engaged with more often than posts without these visual elements. They’re more likely to be read, shared, and commented on. In addition to showcasing homes that are for sale, images of local landmarks and events can also be popular attention-getters.
2. Focus on local community content
People place a high value on local content that they can’t find in many other places. Engage with your clients and potential clients by posting about local events, businesses, and more. This will also interest people who are thinking about moving to the area or who are new residents and help establish your expertise as a real estate agent who knows what’s going on in his or her local community.
3. Promote your accomplishments
If you’ve been honored with an award or have earned a new real estate agent designation, use your social media to highlight your accomplishments. Include your professional photo along with a write-up of your achievement.
4. Be your authentic self
Be willing to personalize posts and let viewers know who you are as a person. You can do this by including posts about some of your interests or by showing some videos of your behind the scenes real estate activities, such as staging a home.
5. PLAN SOCIAL ENGAGMENT POSTS
Asking questions is a great way to interact with your followers and gain greater social reach. Using pre-made This or That posts can help spark conversations and give you a pulse as to what home features are preferred.
6. Tell your clients’ stories
Ask satisfied clients to help you create posts. For example, you could feature different types of homebuyers (such as those buying their first home or those who are downsizing) in a short video showcasing their new homes and talking about their experiences. This can be inspirational and informative to viewers while also emphasizing the service you’ve provided to these featured clients.
7. Utilize real estate quotes
Real estate-themed quotes posted over an appropriate photo are a good way to promote your business. These are eye-catching posts that help get readers’ attention while stressing important points about home ownership, value, the importance of location, and other axioms.
8. Include DIY tips
Homeowners are always interested in DIY tips for their homes. Providing this type of content will drive traffic to your site and ensure that you’re offering the type of content readers want to see.
9. Offer free CMA reports
Offer home sellers a free comparative market analysis (CMA) report on your Facebook page. This valuable service gives them information about how much their home is worth while potentially providing you with a new client.
10. Ask clients to post reviews
Ask highly satisfied clients to post reviews of your services on your Facebook page. Reviews can play a large role in helping buyers and sellers decide which agent to use.
11.Update your cover image frequently
This spot on your Facebook page’s cover is its most visible, prominent space. Don’t leave it the same for weeks on end. Instead, use it to showcase different homes, offers, seasonal content, or other content you want to highlight..
12. Make your contact information easy to find
Don’t neglect to make sure your “About” section has all the current information for your location, email address, phone number, and website. And enable Facebook Messenger so you make it as easy as possible for potential clients to contact you.
13. Make your videos accessible
When you post videos, include closed captions. This will help hearing- impaired viewers as well as the large percentage of viewers who watch online videos with the volume muted..
14. Collaborate with local experts
Form partnerships with local businesses – such as mortgage brokers, home inspectors, and home stagers – so you can help share each other’s content. You can even choose to create some co-branded content together.
15. Use humor
Posting a humorous photo or meme of general interest or one that’s related to the home can be a good attention-getter. Just remember to stick to humor that isn’t potentially offensive in any way since you’re representing yourself personally as well as professionally.
16. Organize community events
Sponsor and organize your own community events, such as those that benefit the environment or a local school district, on Facebook or Instagram. This helps you connect with readers on a personal level while performing a worthwhile service to your community.
17. RESPOND TO COMMENTS LEFT ON YOUR PAGE
If readers have left comments on your page, be sure to respond to them in a timely manner. Even if a negative message is posted, leave a professional, well-reasoned response. This lets your current and prospective clients know that you pay attention to comments and address them promptly.
Setting up a content calendar and scheduling posts
Posting on social media is well worth your time as a real estate agent, but without planning your content in advance, your new content will probably be sporadic at best. As you’re busy with clients and time-sensitive tasks, taking care of your social media posts can quickly fall by the wayside.
That’s why setting up a content calendar and scheduling posts is so critical. Start by mapping out a calendar of different types of posts you’d like to include, such as relevant quotes, local events, or home improvement tips. As you create or purchase content, you can then easily schedule your content to post at a certain time in the future.
Posting on social media sites like Facebook and Instagram can be a great tool in helping real estate agents promote their businesses. But this is only true if the content they provide is useful, well thought out, carefully planned and professionally presented.
