If you’re a real estate agent, real estate closing gifts are an effective and relatively inexpensive way to market your business. They’ll help you retain your current clients as well as gain new ones in a positive way that’s seen and used frequently, or in some cases, every day.
The following are the top 3 benefits of giving real estate closing gifts:
Repeat business and referrals
Earning clients’ repeat business is much less expensive than marketing to find new clients. By giving your clients a thoughtful, useful gift with your contact information, you’ll keep your information readily accessible. You’ll generate additional goodwill – beyond your regular services – with your gift and will keep your business top-of-mind for your clients. When it comes time to sell their home and buy another, they’ll be more likely to use your services again. In addition, they’ll be more likely to refer their friends, co-workers, neighbors, and family to you for business in the future. And as they do, they’ll be very likely to mention your thoughtful gift.
A long-lasting reminder
The best real estate closing gifts are ones that are used daily, such as a doormat, personalized home decor, bird-feeder, smart doorbell, or virtual home assistant. When your clients see and use these items, they’ll think of you in a positive way and remember their excitement in buying and moving into their new home. If you can include your name, brand, or contact information on the item, they’ll have an even stronger reminder of where the gift came from and of the help and services you provided at this important landmark moment in their lives.
Tax benefits
As an added incentive, real estate closing gifts can serve as a tax deduction. Talk to your tax professional to find out exactly what you need to do in order to receive the largest possible tax break for these gifts. For example, if you include your name, brand, logo, or contact information on the gift, the full cost of it may be able to be deducted. In addition, it may be better tax-wise if you give the gift to the family rather than to one individual. Again, your tax advisor can let you know how to best handle these gifts and keep the proper related records so you can receive the largest possible deduction for these expenses.
Real estate closing gifts are well worth the expensive and effort you put into getting your clients a useful, thoughtful item. They’re powerful marketing tools that are often tax deductible and have a good chance of bringing your repeat or referral business.
Recommended Closing Gifts
Our #1 Realtor's Choice for closing gifts. This custom digitally rendered watercolor print, created from your listing photo, provides a one-of-a-kind gift proudly displayed for decades.
This Home State family name entryway decor states "Wherever we're together is where we call home" and can be personalized with the family name, address and established date.
We offer a variety of personalized pillow designs in an assortment of colors to match any decor. Like this Home Sweet Home pillow shown in off white. - Available in 5 neutral colors.
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