When your client buys or sells a home with your help, they had their choice of many different real estate agents to do business with. And they’ll still have many agents to choose from the next time they’re ready to buy or sell. By providing excellent service, including thoughtful gifts for real estate clients, you’ll gain referrals and repeat business as you stand out from the competition in an extremely positive way.
A unique closing gift will help keep you and your relationship with your client top-of-mind when they’re buying or selling again or talking with others about which agent to use. It’s a unique way to promote your services in a relatively inexpensive way that lets you go above-and-beyond for your clients.
The following are a few reasons why you’ll want to buy closing gifts for your real estate clients:
Client Gifts For Real Estate Buyers
Buying a home is a momentous occasion that marks an important new beginning for your client. It shouldn’t mark the end of your professional relationship, however.
This event provides the perfect opportunity to buy gifts for real estate clients to celebrate this exciting time, while extending your positive relationship with your home buyer.
As they see or use your gift – or as visitors to their home start a conversation about your gift and comment positively about it – they’ll be reminded of the important role you played in their home-buying process and will tell others about it as well.
Other people may very well end up thinking, “My Realtor didn’t do that for me,” so it’s an excellent way to separate yourself from the competition.
The best gifts are ones that are seen or used daily and are personalized for your client. They won’t stay stuck in a drawer or cabinet or be used once and then forgotten.
Great options include a “welcome home” sign with the family’s last name as well as the GPS longitude and latitude coordinates for their new home.
An entryway sign with the name of the couple or family and the year their home was “established” is another way to help commemorate the start of this new chapter in your clients lives.
This type of unique gift is much more personal than gift cards or a bottle of wine, and it will continue to be noticed, appreciated, and talked about in an extremely positive way countless times throughout the months and years that your client owns their home.
Client Closing Gifts For Real Estate Sellers
Just as buying a home is an important occasion, so is selling a home. A family builds memories in their home, from the birth of one or more children to fun had in the backyard with family and neighbors, so leaving it can be bittersweet.
When a home seller takes this important step, giving them a thoughtful gift will help them celebrate their family and remember this time of their lives as they prepare to make new memories in their next home.
A Custom Family Name Doormats of your client’s previous home along with their family name and address is an eye-catching way to commemorative this important chapter of their lives as they start their next one.
It will also help them remember the excellent customer service you provided to them as they see and appreciate this reminder of their previous home. And as visitors to their new home see this personalized artwork, they’re likely to ask how and where it was done, giving the seller the opportunity to again remember your help and to share this information with others.
Gifts for Real Estate Clients - Part of a Referral Marketing Program
A successful real estate career is built on repeat business and referrals. Providing excellent customer service and going above and beyond by giving your home buyer or seller a personalized gift can help you build and continue your relationship with your clients.
A gifting strategy will help ensure that you continue to be remembered positively by your clients and increase the likelihood that they talk about you to their friends, family, and co-workers. As these referrals are made, your business will grow exponentially as you gain new clients who can also provide referrals in the future.
In addition, taking the added step of providing a perfect closing gift can increase your chances of earning repeat business with a home buyer or seller. Most people buy and sell several homes throughout their lives, so you have a chance to continue helping them with their real estate transactions several times in the future.
You’re also more likely to receive five-star reviews if you take the extra step of giving a gift. Many people who are buying or selling homes will check online reviews before they decide which real estate agent to use, so multiple ratings with positive comments and a high number of stars can be an important source of referrals.